How to Survive Google’s Mobilegeddon…
Google has shaken up the interweb with sweeping changes to their search results algorithm that could end up reducing traffic by 33% for many businesses without responsive (mobile compatible) websites. As of 4/21/2015, Google is playing favorites for mobile friendly websites, giving them a boost in rankings, providing tremendous traffic increases and ultimately more business.
So what happens to the companies without a mobile website?
“Well, unfortunately they are going to see dramatic decreases in their website traffic,” said DC Web Designers President, Mark Cyphers.
“At this time, we’re doing everything we can to reduce the impact it is having on our clients by turning around mobile solutions as quickly as possible. We tried to call Google and ask for a few more weeks, but we have been on hold since Monday,” said Cyphers, jokingly
Google has decided that it’s time organizations provide mobile friendly websites for their users. Instead of a nudge, they opted to give, what seems like, a bullied shove to business owners across the globe.
The good news is search results are only affected when done from a mobile device. The bad news is more than half of Google’s searches are done from a mobile phone or tablet.
How can I tell if my website is mobile friendly?
Let’s face it; you probably already know the answer to this question. However, if you want to cross your fingers, throw some salt over your shoulder, and tap your keyboard with a rabbit foot, go for it. Here is the link to Google’s mobile friendly website analyzer. https://www.google.com/webmasters/tools/mobile-friendly/
If I fail Google’s mobile friendly sniff test, what can I do to reduce the impact to my organization?
The best answer to this question is to call DC Web Designers. .
“We are building websites that are less expensive than similar sites built 5 years ago,” said Cyphers.
However, the cost and time to transform your existing site or create a new responsive website depends on a lot of variables, such as the number of pages, existing code base, content management system, technologies, file types, page layouts and many other factors in determining the cost of the switch. .
“Pick up the phone and talk to one of our seasoned staff members,” says Cyphers. “We’ll evaluate your current web presence, address your current and future growth needs, and turn a proposal around in 48 hours. Depending on the solution we recommend, you could be up in running in as little as two weeks, although most projects run twelve to sixteen weeks. However, we have been doing a lot of work-arounds in the past month, so our clients have something mobile friendly up and running in the shortest time possible.”
In fact, many times it may be less expensive to design and build a new website. DC Web Designers has been launching mobile friendly websites for the past two years. Within that time, we have launched close to 100 mobile or responsive websites. To save time and money, we can re-purpose existing code to reduce the investment and time in getting your mobile site launched.
In addition, there are many resources out there that have pre-packaged web templates that are fully responsive. Many times, we build a custom design and plug it into existing, responsive, HTML templates. By doing so, the project life cycle is drastically reduced, and so is the sticker price of the project.
How do I get started?
Call DC Web Designers at 410-740-9181 or email us at email@example.com