Do you want to come up higher in search engine rankings?
What are the factors that actually affect your website’s ranking on Google and other search engines? You may be surprised to find out that there are many things that you
could be doing to help your business to show up higher in the rankings.
We often tell our clients that we will provide them with not only the tools, but also the knowledge to continually increase their rankings in major search engines. Below is a great article from Entrepreneur Media, Inc. that supplies a nicely outlined info graphic that lists the factors that are believed to be involved in Google’s ranking system (although Google has never published them).
We encourage you to read the list yourself because there is an abundance of valuable information. Even if it doesn’t improve your ranking by much, it will improve your Internet presence and overall website. Below we have highlighted a few of the factors that popped out to us and are rarely mentioned when talking about SEO.
Domain Registration Length:
“Valuable (Legitimate) domains often paid for several years in advance, while doorway (illegitimate) domains rarely are used more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain.” – A Google patent
Magnitude of Content changes:
The “freshness” of content is understood to help your rankings, but it is believed that the amount of content has an effect as well. It should go without saying, but a full section edit is different than changing around a few words here and there. Frequency is key when it comes to content updates.
Having a keyword show up in the first 100 words of a page appears to be a significant relevancy signal. Google still uses keyword density to determine the topics of webpages.
Having images, video, and other multimedia elements indicate quality content.
You can use these factors as tools to improve your site. Remember that many of the tips and suggestions that are on the list are things that will make your visitors’ interactions with you through your website, social media, branding, and other outlets better. In return, you will see your company’s value increased over a short amount of time.
-Andrew Kendall, Sales Director